Off-White for man

Off-White is an Italian label that was founded by pioneer fashion designer Virgil Abloh back in 2012. Originally called Pyrex Vision, the name was changed in 2013 to Off-White which, as Virgil described it, is ""the grey area between black and white"". His goal was to bring streetwear into the luxury sector by adding an intellectual layer to make it seem more credible. He opened his first store in 2012, buying Champion basics and Ralph Lauren dead stock, screen printing his own graphic onto them, and selling them at a huge markup. The brand’s ethos is that everything is ironic, which can be seen in the use of quotation marks surrounding “obvious” text that features on their designs. Since its conception, the brand has collaborated with an impressively long list of brands and designers such as Nike, Jimmy Choo, Moncler, Converse, ASAP Rocky, and Umbro.
Our selection of men’s clothing, footwear, and accessories from Off-White features the brand’s iconic ironic text, white arrows, and elevated streetwear style that catapulted it to fame.