If you haven’t already fallen in love with designer brand GANNI, then you absolutely will after you learn and read this.

Sure, GANNI has had a massive following since its humble beginnings in 2000 as a line of cashmere apparel, but the enormous popularity came in 2009 when husband-and-wife duo Nicolaj and Ditte Reffstrup took over. Revamping the Copenhagen-based brand to include contemporary clothing and accessories for the practicality of everyday feminine, playful, confident yet laidback sexy woman. What they refer to as ‘the Scandi style 2.0’, which is all about juxtaposing features that really shouldn’t work together but do. Combine this with their core commitment to designing and producing ethical sustainable garments, that’ll last not just a season but a lifetime.

GANNI, paving the way for a greener fashion system

If you haven’t already fallen in love with designer brand GANNI, then you absolutely will after you learn and read this.

Sure, GANNI has had a massive following since its humble beginnings in 2000 as a line of cashmere apparel, but the enormous popularity came in 2009 when husband-and-wife duo Nicolaj and Ditte Reffstrup took over. Revamping the Copenhagen-based brand to include contemporary clothing and accessories for the practicality of everyday feminine, playful, confident yet laidback sexy woman. What they refer to as ‘the Scandi style 2.0’, which is all about juxtaposing features that really shouldn’t work together but do. Combine this with their core commitment to designing and producing ethical sustainable garments, that’ll last not just a season but a lifetime.

Ganni

Discover all there’s to know about GANNI, the eco-friendly brand that’s taking the world by storm!

Why is GANNI a sustainable brand?

At the core of the brand is using upcycled fabrics and innovative sustainable materials in every collection of clothing and accessories. Vowing and holding themselves accountable in doing so this past year beginning what they refer to as GANNI 3.0 - focus on becoming a better and more responsible version of themselves across all social and environmental aspects of the company. Giving you full transparency and access to see for yourself through their main Instagram account and GANNI LAB.

What do you contribute to when you buy a GANNI item of clothing?

GANNI proudly supports and donates to numerous non-profit organizations around the world. Including that of Black Lives Matter, UN Women UK, the LGBTQ community, The Clean Cooking Alliance, Educate Girls, Nordic Designers Aid, Model Welfare and so many more!

Perhaps, not everyone knows that... Ditte and Nicolaj Reffstrup met on the dance floor at a party, eventually falling in love and getting married!