A fashion that speaks of inclusivity

From Ami to Gucci and Versace, passing through to Levi’s, when speaking of fashion and inclusivity, the names that come to mind are the most disparate. In fact, over the last few years the number of brands and designers sending a message of inclusivity has definitely increased. The Florentine maison Gucci is among the brands that’ve most supported the LGBTQ+ community, both on the catwalk and beyond. From the ‘QUEERCORE’ shoe collection to the collaboration with transgender model and actress Hari Nef. Gucci’s Creative Director, Alessandro Michele, has been the spokesperson of a gender fluid fashion and, season after season, he’s redefined the concept of ‘beauty’. As to the initiatives promoted by Gucci in favour of the so-called ‘diversity’, in July 2019 the luxury brand appointed Renée E. Tirado as its Global Head of Diversity, Equity & Inclusion. More so, it signed the ‘United Nations Global LGBTI Standards of Conduct for Business initiative’ and launched the ‘Gucci Design Fellowship’ and ‘Gucci Changemakers’ programs, proving its social commitment and responsibility. Lastly, Gucci recently created the Instagram account ‘Gucci Equilibrium’ and renovated the website equilibrium.gucci.com, entrusting their graphic identity to artist and activist MP5. In this regard, Marco Bizzarri, the clothing brand’s President and CEO declared: ‘Gucci Equilibrium unifies the principles we uphold and the actions we pursue to treat our world and each other better, for our collective future’. As to the international scene, in occasion of the 2020 edition of the Pride, Ami realised ‘The Rainbow’ capsule collection in collaboration with GLAAD, non-profit organization of LGBTQ+ activism, and devoted the proceeds from the sales of these garments and accessories for the fight towards a more inclusive and tolerant world. Going back to Italy, also the Versace maison launched a limited edition collection to give its contribution to this important cause. This time, the associations benefiting from the sales are two: Pride Live in the U.S. and Arcigay in Europe. One year after her appointment as ambassador of Stonewall, Donatella Versace, Creative Director of the eponymous brand, reconfirmed her commitment and solidarity with the LGBTQ+ community. So, there’s no doubt that Ami, Gucci and Versace are an example of inclusivity and represent the emblem of freedom of expression, as well as the enhancement of individual differences.

Over the last few years the number of brands and designers sending a message of inclusivity has definitely increased.