SPORTMAX AW20 WOMEN’S COLLECTION

For MFW-Milan Fashion Week 2020, Sportmax and its experimental style returned to the catwalk, offering a very unique and visionary collection. Titled 'A Brighter Future', the main theme is the relationship between the female beauty and the hyper-technological world of the future. Neutral colours are the basis for many outfits, between gray or black, but when switching to elegant evening outfits, white makes an appearance along with some touches of red. On a stylistic level, we saw outerwear with strong shoulders and, sometimes, asymmetrical shapes, turtlenecks, bare legs or with dark/red socks, open shoes and pockets, or particular areas of some of the already mentioned outerwear made of faux black or brown leather. The future is just waiting to be discovered, or better, dressed up, and Sportmax already is inviting us to project ourselves forward with style.

For MFW-Milan Fashion Week 2020, Sportmax and its experimental style returned to the catwalk, offering a very unique and visionary collection.