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In 1856 the Englishman Thomas Burberry decided to found his brand, Burberry's, assuming that they needed clothing to protect themselves from the cold and difficult weather conditions in the United Kingdom. With the new creative director Riccardo Tisci, Burberry today is a fashion house that aims to be one of the most important companies in the field of fashion. The main reasons for Tisci's collections are the tartan and the trench coat, which represent very well the DNA of the house made in the UK. Just the trench is the iconic piece of Burberry and all seasons is repeated according to the trends of the moment. Burberry is the first brand in the world to embrace the philosophy of "see now, buy now": therefore some pieces of the collection are available online immediately after being presented on the catwalk. The style of Burberry is modern and British. The men's wardrobe ranges from T-shirts, polo shirts, shorts and casual trousers to a world of tailored suits and jackets.